Manifesto

Your drive is your most precious resource.

We believe in you. The Entrepreneur. The individual leading the pack. Taking the risks. Facing the odds. On a journey, to become a self made man, or a self made woman. We believe in your guts, your grit. But most of all your drive. It’s the most precious commodity you own.

You can turn things around.

We believe you can change your situation. No Entrepreneur steers a straight ship. Any sea worth sailing has its currents, winds and rocky shores. But each day is a fresh opportunity. To take the rudder. Correct your course. And turn things around.

You can learn everything you need.

We believe in personal growth. Poor schooling kills our confidence. But we’re wired for learning. If you can see, you can copy. If you can copy, you can learn. So leave behind limiting ideas about talent. Step forward into the world of skill-sets and mastery.

You can be successful now.

We believe in today. It’s especially easy for Entrepreneurs to get depressed about past mistakes. Or, become stressed about future outcomes. But all we ever really have is now. Today. There’s freedom to be found right here in the trenches. Happiness, growth, self expression. Living our lives as we go. In “day-tight compartments”.

Why do customers buy anything, from anyone? 16 Ideas and a website marketing makeover.

Website Marketing Makeovers

I’m doing a marketing makeover on Michael’s website. He’s selling SEO, social media, web design and online video services. In this makeover we’re going to start answering the question – What makes anyone buy anything? So hold onto your carousels, here are my top 6 tips for turning this website around…

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It’s About People Not Plugins. A Website Marketing Makeover.

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I’m doing a marketing makeover on Sally’s website. She’s got a couple of holiday rental homes over in Italy. She’s proud of her homespun website, but she’s feeling overwhelmed about all the conflicting advice she hears. And all the new tools and technologies people are telling her she needs to adopt. (I’m listening to the Gladiator movie soundtrack while I work). So, hold onto your gelatos, here are my top 7 tips for turning this website around…

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6 Things We Learned About Marketing From Basecamp.com

mentor

This week, in honor of Valentine’s Day, we’re going to look at a website I love. Jason’s website. Instead of doing a marketing makeover, we’re going to see what we can model instead. Basecamp is a super-successful project management tool, and I’m a huge fan of the company behind it. So let’s take a look at their website and see what we can learn. (I’m listening to M83 while I work). So hold onto your Sherpa, here are my top 6 tips for successfully modelling this website…

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Do Your Products Help Your Customers Express Themselves? A Website Marketing Makeover.

the-joker

I’m doing a marketing makeover on Alex’s website. He’s selling silver jewelry over in Malibu. He’s looking for massive exposure with little or no budget. This website represents not just what Alex is trying to achieve, but another 10-15 similar applications I’ve got from similar start-up jewelry, accessory or clothing brands. So in this makeover, you’re going to learn how to get people to care about the things you make. (I’m listening to Californication while I work.) So hold onto your valuables, here are my top 5 tips for turning this website around…

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Who’s your real, real customer? A website marketing makeover.

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I’m doing a marketing makeover on Kim’s website. She’s down in Australia, building a marketplace to help the public find the right type of Lawyer. I love marketplaces, they have huge potential. But building a marketplace is about far more than just having an idea and a database. Getting early adopters is expensive, so the site itself better be spot on when your users land. Let’s take a look at Kim’s site and see what we can learn about our own marketing in the process. (I’m listening to RY X while I work.) So, before we prepare our closing statements, lets take a look at the evidence…

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How to avoid a sh** storm of biblical proportions. A website marketing makeover.

fiona-frogs

I’m doing a marketing makeover on Fiona’s website. She’s a management consultant who’s new to working on her own. In her own words “I want a website to tell a professional story of who I am… but I feel like something is missing”. Well that’s exactly why I’m here. In this makeover you’re going to learn how little clients actually care about you, and how much more they care about themselves. (I’m listening to Skrillex while I work). So hold onto your ego, here are my top 6 tips for turning this website around…

Continue reading How to avoid a sh** storm of biblical proportions. A website marketing makeover.

How to create clarity from confusion. An abandoned website marketing makeover.

buddha

I’m doing a marketing makeover on…. Hold on, this isn’t going to work. Sometimes, a website I’m trying to turnaround is just too confusing for words. That makes it really hard for me to write a clear and useful lesson for you guys. So this week, I’m not going to reveal the subject of my makeover. I’m not here to name and shame people, we’re all here to learn, so what I’m going to do instead is share some thoughts on how any of us can create more clarity with our communications. (I’m listening to Duran Duran unplugged while I work). So clear your desk, hold onto your Zen, here are my top 7 tips for creating more clarity…

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Don’t go all stiff and corporate just because your sales conversation is taking place online. A website marketing makeover.

jobs

I’m doing a marketing makeover on Sasha’s website. She’s working for an established company who help people choose the right career. They’ve been around about 30 years, so they must be doing something right. Is their offline expertise translating to the web, or could we tweak a few things to dramatically improve their results online? I think we can. (I’m listening to Faithless while I work). So hold onto your resumé, here are my top 8 tips for turning this website around…

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How to fill your website when you’re just starting out. A website marketing makeover.

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I’m doing a marketing makeover on Anders’ website. He’s built an online learning platform with a unique way to reward the best teachers. It’s early days and his biggest challenge right now is finding great teachers and getting high quality content on the site. (I’m listening to Trey Smith on Soundcloud while I work.) Hold onto your hall pass, here are my top 7 tips for turning this website around…

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